Samsung has introduced the 77-Inch Class S90H Series OLED 4K Smart TV (2026 Model), a premium television designed for users who want an immersive home entertainment experience. Combining OLED display technology with Samsung's latest Vision AI features, the S90H is built to deliver exceptional picture quality, intelligent performance, and advanced smart features for movies, gaming, and everyday viewing.
The new model is powered by the NQ4 AI Gen3 Processor, which uses artificial intelligence to optimise picture quality, enhance lower-resolution content, and improve overall system performance. Whether users are watching streaming services, live sports, or playing the latest video games, the processor works in real time to deliver sharper visuals and smoother performance.
One of the standout features of the S90H is Samsung's Glare Free display technology. Designed to reduce reflections from windows and room lighting, the screen helps maintain clear visibility even in brightly lit environments. This allows viewers to enjoy consistent image quality without distracting reflections interfering with the viewing experience.
The OLED panel also supports Real Black and Real Color technology, enabling deep black levels, vibrant colours, and impressive contrast. Since OLED pixels illuminate individually, dark scenes appear more detailed while bright scenes maintain excellent colour accuracy and realism.
To further enhance picture quality, Samsung has equipped the television with OLED HDR+, which improves brightness and expands dynamic range. This technology helps reveal additional details in both highlights and shadows, creating a more lifelike viewing experience across supported HDR content.
Samsung's new Vision AI platform brings intelligent capabilities that automatically analyse content and optimise picture and sound settings based on what is being displayed. These AI-powered enhancements aim to provide the best possible viewing experience without requiring users to manually adjust settings.
For smart home users, the television includes Alexa Built-in, allowing voice commands without requiring an external smart speaker. Users can search for content, control compatible smart home devices, check the weather, adjust TV settings, and perform many other tasks simply by speaking to the remote.
The S90H also supports Samsung's comprehensive Smart TV platform, giving users access to popular streaming applications, live television services, gaming features, and connected smart home controls from a single interface.
Gamers can also benefit from the OLED display's fast response times, smooth motion handling, and AI-enhanced processing, making the television suitable for modern gaming consoles capable of 4K gameplay.
With its combination of premium OLED technology, intelligent AI processing, glare reduction, and advanced smart features, Samsung positions the 77-Inch S90H Series OLED 4K Smart TV as one of its flagship home entertainment products for 2026.
Key Features of the Samsung 77-Inch S90H OLED (2026)
- 77-inch OLED 4K Ultra HD display
- Samsung Vision AI intelligent picture optimisation
- NQ4 AI Gen3 Processor
- Glare Free screen technology
- Real Black for deeper contrast
- Real Color for accurate colour reproduction
- OLED HDR+ for improved brightness and dynamic range
- Alexa Built-in voice assistant
- Smart TV platform with popular streaming apps
- AI-powered upscaling for lower-resolution content
- Fast response time suitable for gaming
- Premium modern design with ultra-slim profile
For consumers seeking a premium television that combines cutting-edge OLED picture quality with intelligent AI enhancements and advanced smart functionality, Samsung's 77-Inch S90H Series represents one of the company's most feature-rich home entertainment options in the 2026 lineup.
